I'd already made this policy but was tempted when I met an author in person. I was so excited for the project and I wanted it to work. I am so disappointed in what I'm reading. It is also not easy to write a review when I've met the person and liked them. It is not easy to deliver bad news.
I started out as a champion for self-publication because I feel that some very good information is not making it to publication due to ignorance of book publishers. They don't always realize that the public needs or wants certain information (I'm talking about non-fiction books for that issue). In some cases maybe the issue is the market is too small to justify publication expenses but that doesn't mean the information is not needed. Some would buy it if it was available, and self-publication may work best for those niche markets. An example is a book about homeschooling, something more specific than the general topic that can be sold at homeschool conferences where the speaker is a vendor.
The fact is I have read too many self-published books in the last two years that have serious issues. Major principals of good writing are ignored by these authors. The books can be boring, fiction can be poorly written, and non-fiction information can be repetitive, too detailed, or poorly organized. This is in addition to sometimes the books having poor English grammar and spelling mistakes.
The problem is perhaps that the self-published authors sometimes also are too emotionally attached to their writing and they don't want to hear truthful feedback. It is almost that they are blind to see reality. The problem is the original idea is a good one but I think the authors have not edited it and revised it enough to turn from it's infantile state to something good if not great. These books are in need of serious editing, not just to catch the spelling mistakes but they need the advice and wisdom of an editor to help the writer see where improvement is needed. "This idea needs to be expanded more, this area is unclear, this is repetitive, this section is dull, the book has an uneven tone" are some examples of constructive criticism.
Authors who are not self-published sometimes write for a full year before their book is finally complete. I have heard that some books have gone through twelve full revisions. Some fiction stories have been changed in major ways including new plots hatched and entirely different endings. Characters are killed off and other original ideas are nixed.
Perhaps some book authors are holding on too dearly to their original idea and fear editing and changing. They should instead remember they are creating a story or a non-fiction book that a reader will want to read and will enjoy or find useful. What matters is that the final state of the book is worthy. The reader does not know or care about the first and second draft, or how the original idea may have been different than the final version and the author should not care either. If in the end the book is great who cares that the ending is different than was originally conceived? Writers need to learn to let go!
Any author who writes for publication and wants to actually sell the books needs to care about marketability. A bad book will not sell well, or if it does sell, it will not be loved or even read through to the end by its owner. Some customers will feel ripped off and resent being duped into buying that author's book. After all that effort doesn't the self-published author want their customers to actually read the book and enjoy it? I'd think so!
Some self-published authors somehow get Amazon.com to delete customer reviews that they do not like. The fact that Amazon would do that surprises me because sometimes those reviews help Amazon customers remain happy Amazon customers (happy with Amazon overall).
Once I bought a "book" from Amazon that had flattering customer reviews. The publishing house had a name and I assumed it was a professional company. The book was not even a book, it was a print off of a power point presentation done on 20 pound computer paper printed on one side only and comb bound, and had a low page count. The printing quality was terrible. The writing was bad, the content jumped all over the place, and the graphics were horrible. It had a combination of digital photos, cartoons, and clip art and some of the artwork was not sized in proportion, so it was distorted, like a person's face looking like they were in a fun house mirror. Also the block of information was just one small part of the page leaving the rest of the page empty. Why wasn't it at least blown up to fit the page completely? I bet it was because the author didn’t know how to resize, since the way it printed was the default size! Some of the font was so tiny I couldn't read it in its small-size state. This thing was nonsense and a piece of junk, it wasn't a book.
I didn't know how I was duped into buying this for $18.95, so I revisited the product page on Amazon and realized the best "customer review" was the author's own review (but using some initials instead of his first name so it was not obvious). I realized that this "book" was self-published (and probably comb-bound at his kitchen table). The author attacked the customers who did negative reviews and some of what the author was saying was pretty scary and revealed a lot of anger and possibly some mental instability! I also learned right on the author’s own customer review that he lived about 45 minutes from me. I returned the book to Amazon for a refund (minus my postage expense). I was tempted to give this book a negative review to warn the other potential customers but decided not to as I didn't want to be attacked by the author.
In other cases I'd been asked by self-published authors to read their books then when I published a less than five star review the author had the review(s) deleted. This was frustrating to me because first I suffered through reading the book I'd committed to read and then I labored over how to write the review, trying to be objective by giving constructive criticism. I’d given concrete examples to justify my statements, and it was for naught. It is much more difficult and time consuming for me to review something I don't like than what I like or love.
Recently while reading a book "What's Your Story?"
I used to say I wanted to write a book. Right now, I'm still saying I want to write a book someday, but that day is not today. I don't have time right now to write a good book. So for now I'm not even trying. Having written a good book is not easy. A good idea does not instantly turn into a great finished book. The editing can and should take a lot more effort than the ease of having that original idea pop into your head. I don't know if I'll ever make the time necessary to write a book because I don't know if I'll ever choose to use my time in that way. At present I have other, higher priorities for how I'm choosing to spend my time.
There are tried and true components that explain what constitutes good writing. All writers should know these things. All students should be taught these things as part of learning to write (writing composition). The general rules of writing should be followed, period. Anyone who has decided to write a book should invest their time in learning these basic principals. Please for your reader's sake, learn these things before you start writing a book. Don't waste your time, don't spin your wheels, life is too short to spend your time trying to write a whole book then trying to get it published and to market it if it is not any good.
If you want to be a writing hack you can always just blog. It's free for the blogger, and it's easy to publish. You don’t need to know anything about HTML or computer coding. You don't even need to market yourself if you don't feel like it. Readers may or may not choose to read your blog, and since it's free for them to read they won't get too upset if they don't like what you say or how you say it, they'll usually just not return. You probably won't even know about their opinion of your writing (most people never leave blog comments), so your feelings won't be hurt either.
On the other hand, if you blog and use it for writing practice and you improve your writing along the way, and if you develop a loyal audience, it may fuel your fire to begin the arduous task of writing and editing a book and pursuing publication with a traditional publishing house! You may be the next J.K. Rowling or David McCullough.
P.S. My book reviews are honest. If you are a self-published author and I’ve praised your writing, it was my true opinion. If you have provided me with a review copy of a book and I have not yet published a book review you may be in the category of books I’m postponing reviewing due to not liking the book. Before you get angry with me for not yet publishing my review, ask yourself if you’d prefer a negative review being published or no review being published.


